One of my favorite parts of my job is hearing the words “well I like what I hear, now put a fence around it”. I’d like to think that this is easier said than done these days as most people forget one essential truth when it comes to Social Media:
Social Media is really only beneficial to a company as an extension of their existing infrastructure.
I personally don’t think of it as a new marketing technique because, well, marketers aren’t the only ones who can benefit from it. You can use it to help with customer relations, recruitment, product development, H.R., and the list goes on.
If we change the way we look at Social Media, we will be able to use it more efficiently.
Here’s a little list of don’ts to get you started:
- Don’t get a twitter account and follow 500 people right off the bat
- Don’t send an email blast out asking for diggs to your most recent post
- Don’t comment on a post just to receive the link back to your site
- Don’t post affiliate links on your favorite micro-blog
And here’s a little list of do’s:
- Be sincere
- Be original
- Be active
- Have a little fun
It’s not rocket science or the evolution of marketing and business … its just the way it should have been all along.