Most of the time when talking about RTs, we discuss the best times to post to Twitter and the number of characters you should be using and so on and so forth. But let’s step back a second and talk about how people RT from our blogs.

Do you know how many people are RTing your content from your blog vs on Twitter?

A lot of bloggers don’t even realize that they are potentially preventing their readers from RTing their content by not having functional RT buttons. I see a lot of buttons that do any one of the following:

  • Post to Twitter with only an unshortened link (example)
  • Post to Twitter with no link and only a title (example)

Both of which a lot of people might just abandon and you’ve lost out on a RT.

And then there are people who get very close but miss in the end by doing one of the following:

  • Post to Twitter with an unshortened link and a title (example)
  • Post to Twitter with a shortened link and a title with a default source (example)

Why do we all tout the same advice on Twitter about RTs and somehow we don’t take that same advice to our blogs.

Some Things Your RT Button Should Do

Shorten Your Link

URL shortening is important for a few reasons:

  • Allows potential for measurement
  • Creates more space when RTing

It’s also important to use the right URL shortener. For example I know of people, myself included, who prefer clicking on bitly links over owly links because of the way they go about opening content. I have recently become a huge fan of the URL shortening service Awe.sm because of their Google Analytics integration and ease of use.

Use ReTweetable Titles

Most, if not all, RT buttons will just use the page title as the title to be tweeted. This causes a problem with most blogs as most themes automatically generate a title that usually includes the blog name along with some nifty symbols to separate the name and the title. You eventually end up with something like:

Jon Bishops Blog // This Is My Post // Awesome Blog Stuff http://bit.ly/1JrOCZ

It just doesn’t look all that pretty and at first glance in the public timeline on Twitter could be interpreted as spam.

Give You Credit

If you are using a popular RT button like TweetMeme or BackTypes, be sure to change the default source to your own Twitter name. Wouldn’t you rather see a bunch of RTs with your name in it rather than @tweetmeme or @backtype. This one always surprises me and then I have to go and hunt down the bloggers Twitter name to give the proper credit.

Make It Simple

Don’t create extra steps for your readers willing to share your content. Use buttons that send them straight to Twitter, no middle man. I’ve never been a fan of http://twitthis.com/ for that very reason. It creates an extra step between me and retweeting a post when all I want is a shortened URL to share. I also don’t like allowing 3rd party sites because, well, I don’t trust anyone these days.

Easiest Solutions

I’ve compared a few of these services in further detail in a previous post but the easiest way to make sure you are using the best RT button is to use the TweetMeme Button or BackType’s TweetCount widget. Also be sure to properly configure it so that your title’s make sense and it’s not using the default source.

Click my RT button at the top of this post to see how it’s done ;)

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  • http://[email protected] Fareed

    i am using the button long days in my blog, i cant get more tweet through it..i have only atleast two tweets from by single post, hop i try this soon

  • Pingback: Get More RT’s….?? «

  • http://ariwriter.com Ari Herzog

    Another tip to consider, which I did a few days ago, is shift the buttons from appearing at the top of your blog post to the bottom — when someone is more likely to click it, rather than scrolling back to the top.

  • http://www.lionslinger.com Walter

    I’m practically ignorant about the tools I need to enhance my tweeting. I have come upon many articles concerning tweets and I collect them to widen my understanding. I appreciate this post for its valuable information. :-)

  • http://blog.monicaobrien.com Monica O’Brien

    These are great reminders. I actually can’t get tweetmeme to whitelist me for my tweet button, but I need to get on that.

    All of these things will help generate retweets, but at the end of the day retweets are all about people. You need people to love your content. I push some of my content 4 or 5 different times on Twitter, but a recent post about email I only pushed once. You know what? People loved that email post, and it went crazy on Twitter, surpassing the efforts I put into most of my other post promotions.

    You can always promote good content and do well – but when you have stellar content, it moves itself.

    Thanks for the tips!