If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the… Read more »
As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you… Read more »
Native advertising is defined as “a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” by Wikipedia. On… Read more »
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with… Read more »
As internet powerhouses like Google and Facebook continue to change the way they analyze and interpret user data, it’s about time we stop fighting back and embrace the change. The… Read more »
Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing… Read more »
It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.
As I explained in my last post, I’ve got about an hour before I get to work where I need to consume as much content as possible. Ideally I would… Read more »