From the category archives:

How To

Rules of the Retweet

by Jon Bishop on February 18, 2009

in How To, Social Media, Twitter

Rules of Retweeting

The ReTweet plays a pivotal role in the viral capabilities of Twitter. I’m not going to get into all the viral sciences of Twitter because Dan Zarrella is already doing that. Instead I want to discuss some basic simple rules that can encourage the ReTweeting of your Tweets.
1) Keep It Short
I usually keep it less [...]

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How To Stop Receiving Auto DMs

by Jon Bishop on February 11, 2009

in How To, Social Media, Twitter

Third party services that sent out automatic direct messages to new followers were all the rage a few months back. Even still it’s a popular solution for the “lazy twitterer” hoping to snag some extra traffic for their company’s blog or website.
There are two main websites responsible for the auto DM epidemic, SocialToo and TweetLater. [...]

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Getting Local With Twitter

by Jon Bishop on February 6, 2009

in How To, Social Media, Twitter

I used to be a big fan of TwitterLocal until the landing page started displaying this message:
Since Twitter cut off their Jabber feed from TwitterLocal, we had to rely purely on the XML API, which meant that only about 20% of Tweets from the public timeline got into TwitterLocal.
Which in turn forced them to shut [...]

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Why Your Social Media Strategy Isn’t Working

by Jon Bishop on February 5, 2009

in Blogging, How To, Internet Marketing, Social Media, Twitter

Social Media Strategy Not Working

Wondering why you’re not seeing any results from your marketing efforts in social media? Probably because you are doing it wrong. Here are a few things you can try doing differently.
Twitter
I feel like Twitter is the easiest one to do right and somehow so many people do it wrong.
First you have your spray and prayers. [...]

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How To Change Your Twitter Name Without Losing Followers

by Jon Bishop on January 15, 2009

in How To, Social Media, Twitter

I joined Twitter in October of 07 not really knowing what it had in store for me. Well one thing led to another and as I reached my 1000 follower milestone I began to regret my original naming decision. Then I received a tweet from Ari Herzog concerning my Twitter name and that was it, [...]

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Variable Video

by Jon Bishop on July 7, 2008

in Flash, How To, Internet Marketing, Variable Video

I’ve talked about variable video and personalized video a little in the past. Now let’s look at some more examples and break down some of their components.
Here are some examples:

Inspiring Escapes
Dexter
Haunted house
Walts wisdom
Carmen has a crush on you
News3Online
Disney World – New
I Love You – New

There are 4 main effects that can be achieved in a [...]

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Twitter 101

by Jon Bishop on April 30, 2008

in How To, Social Media, Twitter

Everything you need to know about Twitter in as short of a post as possible.
What is Twitter?
Twitter is a social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or [...]

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