Facebook seems to be the king of social media for college students. One could easily argue that the demographics of the service support this. So why should they also care about Twitter?

Twitter and Facebook seem to fit the mold of Private vs Public. Facebook is a great means of keeping up with friends and family while sharing links, photos and seemingly random thoughts. The hump most new Twitterers (aka Tweeps) have to get over is

Why should I care about the seemingly random thoughts of complete strangers?

To me, its the same reason why you would go out to a bar over staying home with friends … you are interested in meeting new people. Twitter is one of the fastest growing social media sites out there and is the best medium for conversing with new like minded individuals. This mentality coincides with one of Twitter’s most useful functions. Tapping into the buzz of things that interest us. Twitter’s search capabilities in collaboration with it’s complete simplicity make it the perfect platform for crowd sourcing thoughts, ideas, questions and answers.

For example: If one were interested in Mixed Martial Arts (MMA) they could follow the most popular MMA tweeps or even the MMA tweeps with the most interesting things to say. You could also set up a Twitter search for all mentions of MMA so you can jump in on the discussions and get the latest MMA news in REAL TIME.

You see, it’s not about the random thoughts of others but the thoughts of others that are relevant to you.

So what kinds of things should you be Tweeting?

That is completely up to you but the best way to learn is to watch others you enjoy reading. The most resourceful way to use Twitter is to reply and communicate with others. Some people like to use Twitter to show off their own accomplishments (like the completion of a new blog post or the creation of a new piece of art). Others use Twitter to support their business by proving their expertise through helping others in need. I myself use it mostly to talk with others I’ve met through Twitter … simple enough. Here is a list of 25 Twitter tips for college students.

Twitter is whatever you make of it and can be extremely powerful despite its apparent simplicity. The best way to learn about it is to just dive in. It’s always nice to know someone too, so feel free to reach out to me (@jondbishop ) and I’ll do my best to guide you in the right direction to be sure you get the most out of it.

- Photo by tanakawho

One of my posts about Facebook privacy was featured on Brazen Careerist and I think it brought forth some interesting discussion. There are those among us who believe my generation is a little out of hand with their Facebook usage. That our party pics and crazy wall post antics could prevent us from getting choice jobs in the future or even affect our status with our current employers. We even hear horror stories of people losing jobs over Facebook and private events being made public. But are these problems directly related to Facebook or could they have been avoided altogether? Yes I do think we should be aware of the content we are making public however I think it is becoming less of a problem than it was in the past.
First you need to look at the status of you work/life balance. Do you live to work or do you work to live. Furthermore are you happy with your life and with your job. Now would you be happy at a job that monitored your Facebook profile for proof that you were on the straight and narrow. I personally would not. I also don’t believe that the way I present myself in a social environment should have any bearing on my professional capabilities.

I think Saad Handoo summed it up quite nicely in a comment to my post on Brazen Careerist. He says:

Are we to assume that our managers cant disassociate our personal lives from the professionalism we keep in the workplace? Any rational being knows that the behavior you put on at a house party will be dramatically different from that of a work setting.

He goes on in a reply saying that, in the near future, Gen-Y will be the ones making the hiring decisions and future generations might have less to worry about.

Something Rebecca Thorman points out in one of her own video posts is that Facebook and other social media sites are a great place to look back and see how you’ve evolved throughout the years. This is one of the main reasons I keep my Facebook the way it is. It’s my ultimate journal of the last 5 years of my life that I am willing, and excited, to share with the rest of the world. Yes I am drinking in some of the pictures and yes some of the conversations are a little out of whack, but it’s part of who I am because it’s part of who I was.

Finally, I want to share a post with you from earlier last year by David Eaves that provides a little more insight on how Gen-Y approaches Facebook based on their history with the platform. We are very aware of who is looking at what we are posting and we might not care us much as you think we should.

It seems like a majority of Gen-Y still doesn’t understand how to maintain their public image. Just because you’ve created a LinkedIn account for your boss to check out, does not mean he’s going to overlook your party pics on Facebook. We’re smarter than this.

So what am I getting at? Well, some people say you should remove all the party pics and immature comments from your social media profiles but I think that’s a bit much. I joined Facebook to keep in touch with friends and family first and foremost. I don’t want to ruin a perfectly good channel for immature communications when I want it.

So learn to control it!

Look into setting up groups and privacy settings so that only the people you want can see the information you want them to see. Think twice about the most appropriate place to complain about how you lost your phone in a toilet last night … then be sure only the right people will see the photos leading up to you losing your phone.

There is no reason why you cant have a normal social life and use Facebook like you did back in college while at the same time maintaining a clean public image. The lines are slowly blurring between personal and business relations but it’s up to you to make sure that line still exists to some degree.

It’s your life, take control.

- Photo by rpongsaj

I set up my Facebook account in September of 2004. I remember everyone was talking about it. The timing was perfect as it was my first time out on my own and I was desperate to meet people. It instantly became the go to solution to find out who that cute girl in my math class was or which frat house was having the biggest party.

Back then it wasn’t about fan pages, advertisements or Facebook apps …. it was about enabling connections. Facebook will always be sacred in my mind as my “platform for friends”. I never did warm up to Facebook apps or fan pages and continue to use it as I always have.

I guess my point is, social media is about enabling relationships; whether it’s through the sharing of videos and images or the exchange of thoughts through conversations. I probably would have made just as many friends as I did in college without Facebook, I just think Facebook moved the relationships along faster.

Now looking forward, I don’t see the way I use social media changing. Whether I am meeting new people for personal or business reasons, social media will drive the relationships further and faster.

So what are you doing here?