Jon BishopIf you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]